Pandora Would Like To Be In Your Shower Stream

Lizzie Widhelm

Lizzie Widhelm is SVP Ad Innovation and Sales Enablement at Pandora and a super veteran of CES.

Last week she made her 12th trip to Las Vegas for the electronics boondoggle, all with Pandora, though this year marks her first consumer electronics show since Pandora was officially acquired by SiriusXM last February.

Asked by AdAge, what Pandora hoped to get out of CES. she answered....

"Ubiquitous connectivity has been a huge opportunity for us to grow as a streaming service. When I think about all of the devices that will be screenless and will have so much power with 5G, that’s a big opportunity for us to bring not only the best of mobile but also the best of what it means to connect to Pandora in moments you maybe can’t [currently] connect. There’s a connected shower head that’s here at the show and you think about Pandora or Sirius streaming through that, and then the opportunity for advertisers, if they want to be in that moment in the shower. That’s new."