Few Dem Presidential Candidates Investing In Snapchat

Compared to the money flowing into television ads — Michael Bloomberg alone is spending over $53 million on airtime — the dollars going into social media are still small, reports Yahoo! News.

As interest in advertising on social media expands, a number of candidates appear to be moving into Snapchat, which is popular among younger people. According to a Pew study, more than three-quarters of young adults in the U.S. age 18 to 24 are Snapchat users. Another survey shows nearly 80 percent of black, non-Hispanic teens and 64 percent of Hispanic teens are active Snapchat users.

Snap has made every global political advertising purchase on its app public in a searchable database called the political ads library. Yahoo News reviewed the 2019 data and found a modest playing field: The campaigns of Buttigieg, Joe Biden, Bloomberg, Sen. Elizabeth Warren, Sen. Bernie Sanders and President Trump were the only ones buying ads on the app.

.Both Warren and Buttigieg made concerted efforts to target young African-American voters, with Warren focusing on ads about criminal justice and gun control at Southern historically black colleges and universities, and Buttigieg focusing a series of ads on reparations.

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