Though Peacock is coming late to the party, following behind streaming services like Disney+ and Apple TV+, optimism pushed Comcast to a peak of $47.74 on Friday morning. The previous record high was $47.27.
Comcast stock closed at $46.87 on Thursday, ahead of Peacock’s announcement.
The Philly Business Journal reports the Philadelphia-based media giant laid out what will be available on Peacock during a star-studded presentation at 30 Rock. Launching April 15, the streaming platform will offer old favorites, original content and live shows across Comcast’s channels.
The company is also looking toward the 2020 Summer Olympic Games in Tokyo, for which it’s sold more than $1 billion in advertising. The Olympics can be streamed on Peacock, and Comcast is expected to promote the streaming service during the games.
Peacock can also be tied to Comcast’s streaming device, Flex, where customers can add a number of streaming services.
Comcast’s stock price has steadily risen over the last year, up nearly 31% from last January.
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