Twin Cities Radio: Hubbard Rebrands Sports KSTP-AM As SKOR North

Hubbard Radio has announced the forthcoming launch of SKOR North, a digital-first sports content brand which will officially launch today.

SKOR North will create and distribute content across multiple traditional and digital platforms including KSTP 1500 AM, 94.5 FM HD 2, streaming, a dedicated SKOR North app, podcasts, Facebook, Twitter, Instagram, and YouTube. The brand will debut with daily online sports stories and columns on SKORNorth.com, social media content, and over 15 original podcasts, including the Purple Podcast, Reusse Unchained, Judd with Lou Nanne, Myron Medcalf on Hoops, The Scoop with Darren “Doogie” Wolfson, and the Twins Touch ‘Em All podcast.

“The media landscape is changing and sports fans have never had more options to get sports content. Today’s fans want sports information and opinions on their radio, mobile phone, desktop computer and smart speakers at home,” commented Dan Seeman, Vice President and Region Manager for Hubbard Radio Minnesota. “SKOR North is a content company first. We will create great sports content that will be distributed on multiple platforms so Minnesota sports fans can listen, watch or read about Minnesota sports teams when they want it, where they want it and how they want it.”

To kick things off on radio, SKOR North will feature local programming M-F from Noon to 7pm CT on 1500 AM and 94.5 FM HD2. Among the shows to be featured in the lineup are Purple Daily, a 52 week per year program focused on the Minnesota Vikings, SKOR North Live with Matthew Coller, and the Mackey and Judd Show with Ramie Maklouf who recently joined the station after a decade in Milwaukee at 105.7 The Fan.

With the tagline, “Minnesota Sports. Anytime. Anywhere”, SKOR North promises an active social media presence, sharing sports news and opinions on Facebook, Twitter, Instagram and YouTube.

“We’re excited to entertain and connect with Minnesota sports fans on multiple platforms – in addition to radio,” said director of content Phil Mackey. “And we hope people will find our shows, personalities, written work and social media to be a combination of fun, creative, intelligent and audience-inclusive.”

Weekday Line-Up:

5am-9am         Golic and Wingo, ESPN Radio
9am-12n          Dan Le Batard, ESPN Radio
12n-1pm          Purple Daily, SKOR North
1pm-2pm         Purple Daily (hour 2), SKOR North Twins Show or SKOR North Wolves Show                                     (depending on season)
2pm-4pm         SKOR North Live with Matthew Coller
4pm-6pm         The Mackey & Judd Show with Ramie, SKOR North
6pm-7pm         SKOR North Twins Show or SKOR North Wolves Show or Reusse Unchained, or                                 The Beer Show