Cox Media, Nielsen Reach New Measurement Deal

Nielsen and Cox Media Group LLC have announced a multi-year renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group’s local television and radio stations as well as CoxReps and Videa.

“We are pleased to continue our relationship with Nielsen as an integral part of our business," said Kim Guthrie, President, Cox Media Group. “By partnering together, we combine our unique business knowledge with Nielsen’s suite of data, products and insights, to build solutions that maximize advertising results for our customers.”

With this new agreement, Cox stations will continue to utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers. In addition, the licensed solutions offer a broader look at consumer viewing and listening insights that will further enable Cox to demonstrate its reach and value for advertisers.

“Cox Media Group is a pre-eminent integrated media company that has a strong record of driving business results for advertisers of all types and sizes,” said Megan Clarken, President, Watch, Nielsen. “We are excited to renew our partnership and look forward to working with Cox to help them maximize results for their advertisers by leveraging Nielsen’s suite of gold-standard measurement services.”

Nielsen is transforming TV measurement across all Local markets. Last year, Nielsen began delivering 12 months of electronic measurement across all local markets. The new methodology, RPD+, uses return path data from various providers across 137 markets, 15,000 newly installed local household meters, and 750 in-market National People Meter (NPM) households. These enhancements will provide more stable ratings, more frequent measurement, and greatly reduced reporting of zero ratings.