iHM, CW TV Ink Multi-Year Deal

The CW and iHeartMedia Tuesday announced a new multi-year agreement for The CW to remain the exclusive television broadcaster and video streaming partner for the star-studded two-day iHeartRadio Music Festival as well as the annual holiday iHeartRadio Jingle Ball event.

The CW and iHeartMedia have been partners on these events since 2012.

“The CW has really enjoyed the incredible relationship we’ve shared over the years with our friends at iHeart, as we’re able to showcase for our fans the best of the best in the world of music”

In addition, under the new agreement The CW will air a “Best Of” special featuring one of iHeartRadio’s 2019 marquee events as well as live stream four of iHeartRadio’s Theater Shows.

Located in both New York and Los Angeles, the iHeartRadio Theaters bring fans intimate performances from top recording artists as well as unique events such as exclusive iHeartRadio Album Release Parties.

“The CW has really enjoyed the incredible relationship we’ve shared over the years with our friends at iHeart, as we’re able to showcase for our fans the best of the best in the world of music,” said Mark Pedowitz, President, The CW Network. “As the exclusive TV broadcast and video streaming partner, The CW is looking forward to continuing our tradition of starting our fall launch with the iHeartRadio Music Festival, celebrating the holiday season with Jingle Ball and adding some new events through the year.”

“10 year partnerships are rare in any business, and we are excited that these two prized franchises will continue to call The CW their home through 2021,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “This exclusive partnership with the CW will allow us to continue to bring the excitement of our world-class events to millions of viewers nationwide.”