Puerto Rico Radio: Victor Roque To Manage SBS Cluster

Victor Roque

Spanish Broadcasting System, Inc. has announced the appointment of Victor Roque as Vice President, General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App and MegaTV.

Roque will lead the Company’s PR-based sales teams across radio, digital and experiential Marketing. In this role, Mr. Roque will work closely with clients in the Puerto Rican market to help them engage with SBS’ multi-platform audiences and implement effective and integrated advertising and sales strategies to meet evolving market trends. Mr. Roque will continue to be based in Puerto Rico and will report to Mr. Albert Rodriguez, COO of SBS.

Most recently, Mr. Roque served as Vice President of Sales, leading advertising sales operations in Puerto Rico for SBS. Previous to this appointment he served as New Business Development Director for SBS Puerto Rico for 11 years. Previously to SBS, he served as New Business Director for San Juan Star newspaper and Covenant Media. Mr. Roque also developed the entertainment division of Bella Group, from Bella Group the car industry leader Company in Puerto Rico.

“Victor is the consummate ad sales executive and one of the most driven and creative leaders on our sales team in Puerto Rico. He’s a veteran of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. Puerto Rico is a highly competitive market and Victor is the kind of sales leader our team needs to meet the rapidly changing advertising landscape” said Albert Rodriguez, COO of SBS. “His understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients.”

“I am thrilled with this announcement,” said Victor Roque. “Given the vast success of SBS’s programming lineup, and the impressive progress of the Company on all fronts, this is clearly a wonderful time to be at the nation’s preeminent Spanish-language media company. I look forward to working with SBS’s well-respected staff as well as Puerto Rico’s talented management team as we continue to build upon the company’s success.”