Wednesday, January 2, 2019

Report: Apple Music Adds Ebro Darden To Head-Up Hip-Hop and R&B

WQHT Hot 97 New York morning host and Apple Music Beats 1 anchor host Ebro Darden has been appointed Apple Music’s global editorial head of hip-hop and R&B, according to Billboard.

In this newly designated role, which he starts today (Jan. 2), Darden will manage a team of hip-hop and R&B editors in developing editorial strategies for artists, albums and song releases in the U.S. and globally.

Based in New York, Darden will continue to host his popular Hot 97 show, Ebro in the Morning. He will also continue to showcase the latest hip-hop music, news and issues on his own show via Apple Music’s global live stream Beats 1 (Monday-Friday, 3 p.m.-5 p.m. ET).

In announcing Darden’s expanded role at Apple Music, the service’s global director of editorial, Rachel Newman, tells Billboard,

“We’re excited that Ebro is joining us in a full-time capacity. Having dedicated his life and career to hip-hop, R&B and pop music, he has so much to offer. One of Ebro’s most defining characteristics is that he has great ears for where R&B and hip-hop are transcending and evolving to beyond even the borders of the U.S. He’ll obviously take a leadership position for us not just in hip-hop and R&B but also in the communities where the music is made, which is also exciting and something unique to Ebro.”

Outlining his immediate goals, Darden explains, “First things first is making sure that we’re firing on all cylinders in the best way possible, helping consumers find the music that they love and also helping artists connect with consumers in a real way. Once I learn about what’s needed to achieve that, it will be about looking ahead and figuring out ways to serve the communities where hip-hop and R&B music is made. Black music comes from the community. This is music made by people living real lives and artists speaking on behalf of those real lives."

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