Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and other newspapers is changing its name back Tribune Publishing, the name it had since 2013 when the 166-year-old company split its broadcast and print divisions.
A Tronc spokesperson declined to comment on the name change, according to AdWeek.
Tribune became Tronc two years ago. An amalgam of Tribune online content, the new name faced instant and widespread ridicule, from its new logo to a bizarre press release announcing the change to a corporate video explaining it all.
Former chairman and majority shareholder Michael Ferro, stepped down in March, had championed the change.
The return to Tribune Publishing follows the sale of the Los Angeles Times, which had been a Tribune paper since 2000.
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