Saturday, September 10, 2016

AdLarge Media, New Mommy Media Ink Ad Sales Deal

Recent IAB Podcast Upfront presenter AdLarge Media has signed a deal for exclusive ad sales representation of New Mommy Media, a network of dynamic audio podcasts designed to grow with the listener and their child, from the first trimester to the terrible twos and beyond. The arrangement signals AdLarge’s foray into female lifestyle audio programming.

The brainchild of Mommy-In-Charge Sunny Gault, the New Mommy Media Network generates 60,000 downloads a month across a variety of targeted content choices. Each 30-minute program features intimate and genuine discussions with everyday parents and experts alike on relevant topics.

“We’ve been listening to the marketplace, and we are excited to bring New Mommy Media to our advertisers looking to reach the coveted female consumer,” said Yvonne Lacey, Vice President, Digital Sales Development for AdLarge Media. “New Mommy Media is a shining reflection of Sunny’s passion to help moms - and dads – everywhere, whether they’re trying to conceive, expecting twins, or juggling play dates for their toddler.”

“The New Mommy Media Network provides an essential on-the-go support group -- available anytime and anywhere -- to meet the demands of a parent’s busy schedule,” added Gault. “Moms make most purchasing decisions in their households, but with hectic schedules they rely heavily on advice from their peers and from professionals.” {Studies show that 64% of Moms seek out product reviews before making a purchase (PunchTab, 2013).  The highly desirable consumer group represents $2.4 trillion in spending power (Mom 3.0).}

Following the birth of her first child, Sunny Gault had no idea how she was going to transition from having a successful television career to being a full-time parent. She took the challenge head-on, and after combining her media background with her experiences as a new mom who had never even changed a diaper before, New Mommy Media was born (along with three more children!).  The five humorously titled podcasts currently on the network are: Preggie Pals, Newbies, Parent Savers, The Boob Group, and Twin Talks.

New Mommy Media podcasts are available on multiple platforms, including the recent Mom’s Choice Award-winning New Mommy Media Network app, where you can find all the programs in one place, as well as apps for each individual podcast. The podcasts also can be downloaded via iTunes, Stitcher, Spreaker, Tune-in, Google Play Music, and iHeartRadio.

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