NYC Radio: Westwood One Poaches WOR GSM Ron Russo

Ron Russo

Westwood One has announced that it has hired sales executive Ron Russo as Executive Vice President, Northeast Region, in its network sales division.

Russo will manage and oversee the New York sales office and be responsible for revenue growth and multi-platform brand integrations across all Westwood One assets, including network sales, spot sales, platform, digital, and events.  Russo is based in New York City and reports directly to Westwood One President Steve Shaw.

Prior to joining Westwood One, Russo was the GSM for iHeart’s New York cluster of stations.  In addition to building and overseeing the sales teams, he was instrumental in managing the transition when iHeart purchased WOR-AM from Buckley Broadcasting.

He also played an important role in securing the station’s radio rights to the NY Mets.  Before joining iHeart, Russo was an account executive for CBS RADIO’s WWFS/NY “Fresh 102.7.”  Prior to that he was a media buyer, planner, and broadcast media supervisor for Macy’s.

“Ron completes the circle of powerful and highly-accomplished sales leaders who are elevating our game in the ad community,” said Shaw.  “He is focused, solutions-oriented, and driven by results.  He brings tremendous value to our executive team.”

Russo adds, “I am really looking forward to working with this great team of sellers and collaborating throughout the organization as we look for innovative ways to drive and accelerate results for our clients.”