On the heels of landing an exclusive interview this summer with TV’s now infamous Duggars family, a scoop that drew 3.1 million viewers in early June, Megyn Kelly is wading into Barbara Walters territory, reports Variety.
Her boss, Roger Ailes, reveals that he’s giving his star a series of primetime specials to air on Fox News starting early next year. These one-hour interviews with high-profile subjects in the news, including celebrities and sports figures, will look like her Duggars scoop with TLC’s “19 Kids and Counting” reality stars Jim Bob and Michelle, who broke their silence about reports that their son Josh molested their daughters as a teenager.
Kelly believes there’s an opening for this kind of long-form journalism on TV. “Barbara Walters has retired,” Kelly observes. “Diane Sawyer left her anchor role. Oprah has moved to the OWN network and is doing a different thing now. So why not me?” Ailes, CEO of Fox News Channel, is confident that Kelly can handle both breaking news and these more in-depth gets. “Listen, Megyn is so good today that there is no interview I would not want her to do,” Ailes says.
Kelly posts strong numbers on most nights. “The Kelly File” ranks as the second most-watched program in all of cable news behind only Fox News’ “The O’Reilly Factor,” and often outdraws other cable entertainment programming in the hour. Year to date, the 9 p.m. program averaged 2.2 million viewers, up 4% from the comparable period last year, and up 23% in the adults 25-54 demo (to an average of 414,000), according to Nielsen. Kelly’s hour easily draws more viewers than Anderson Cooper’s and Rachel Maddow’s programs -— the top-rated primetime shows on CNN and MSNBC — combined.
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