Google Play Music has launched a free, ad-supported version of its streaming service that allows users to browse a massive library of 30 million songs and listen to curated playlists for many occasions.
Rolling Stone reports The service is currently available online and as an app for iOS and Android devices.
The playlists were compiled by "a team of music experts," which includes employees of Songza, the latter of which is a streaming and recommendation service Google acquired in 2014. Users can filter through these pre-made stations by genre, mood, decade or activity, with the latter category further broken into genre-based stations. For instance, when "Entering Beast Mode," users can choose between doing so while listening to "Gritty Hardcore Rap," "Hell-Raising Indie Rock" or "Turnt Up Anthems."
Google has been offering an ad-free subscription version of Google Play Music for some time, allowing listeners to take their music offline and use background features for music videos on YouTube. Regardless of subscription status, anyone can upload, store and play up to 50,000 songs from their own collection for free using Google Play.
In a blog post announcing the new version of Google Play Music, the internet giant heralded the free, ad-supported service for "giving you a new way to find just the right music — and giving artists another way to earn revenue".
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