According to Robert Feder, the White Sox and WLS-AM have agreed to a six-year deal. Financial details are not yet known. The deal has not been officially announced by WLS parent company Cumulus Media.
The White Sox have aired on 670 The Score since 2006.
Here’s more from Feder:
WLS beat out two other 50,000-watt AM stations, including CBS Radio sports/talk WSCR AM 670, which has been the radio home of the White Sox since 2006. Also vying for the broadcast rights was Tribune Media news/talk WGN AM 720.
Peter Bowen, vice president and Chicago market manager of Cumulus Media, declined to comment. But the White Sox deal is believed to be part of a plan to revive the moribund station of Big John Howell, Jonathon Brandmeier, Rush Limbaugh and Steve Dahl.
The latest Nielsen Audio survey shows WLS in 29th place with a 1.1 percent share and a cumulative weekly audience of 343,600. Revenue declined 27.5 percent last year.Cubs baseball radio broadcasts could now move over to WSCR The Score as a result. CBS radio’s current contract with the Cubs allows for a one-time relocation in 2016.
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