The 52-year-old Luv, whose real name is Raymond Wade, joined WSRB last December are being let go by iHM's WVAZ 102.7 FM V103 in July 2014.
Luv was fired by WVAZ one day after ratings for “The Real Show” he hosted with Joe Soto had returned to No. 1 in the market.
CRM sources insiders as saying WSRB dismissed Luv over missed station appearances and managerial frustration over broken company rules (off-air).
A Chicago native and 30-year veteran of urban radio, he created and hosted Chicago's first all-rap show "Rap Down" in the '80s.