The Guardian reports presenters brought the rabbit, which they called Alan, into the studio on Sunday morning, where he was clubbed with a bicycle pump.
Asger Juhl, one of the presenters, later took the rabbit’s body home and skinned it, saying he planned a dinner for his children.
Radio24syv said Denmark has some of the world’s most industrialised agriculture. Its stunt provoked a strong backlash and calls for a boycott.
In a response to Radio24syv’s Facebook post, Stan Kosjaks wrote: “Don’t try and justify it you heartless bastards, the only reason you killed a small, defenceless animal on air is to boost your ratings.