Friday, November 8, 2013

Nielsen Reveals 2014 Goals for Audio

Nielsen has announced plans to increase the sample size of Nielsen Audio's PPM panel in 2014. The news came in a blog message to clients and the industry. It calls the the panel increase the first in a series of investments they’ll be making in its newly acquired audio business in the second half of 2014.

First, Nielsen plans to create a more stable data sample by expanding the panel size in the portable people meter (PPM) markets where the need is greatest. This will increase our overall PPM panel by approximately 6 percent, with most of the expansion taking place in markets 31-48. (The average increase across these markets will be approximately 20%.)

MNielsen also says it will also be working to include in panels those demographics that are typically challenging to recruit. By investing in sample improvements to recruit the hardest to reach demos where it is needed most our sample will be even more representative of the overall U.S. population, further enhancing our ability to provide our clients with the most accurate measurement of audio reach and engagement.

Finally, Nielsen will be looking to improve in-station monitoring of PPM encoding—the audio codes that only a PPM can capture and identify which stations a consumer is listening to—by automating alerts and adding additional monitoring sites.

"We created this action plan around the core broadcast radio business following a series of conversations with our clients,” said Mitchell Habib, Chief Operating Officer, Nielsen. “As we make progress against the plan we will share additional insight into our investments."

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