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| Tim Spengler |
Clear Channel Media and Entertainment (CCM+E) today
announced that it has named respected media executive Tim Spengler to the newly
created position of President of Content Marketing and Revenue Strategy.
He will be based in New
York City and report to CCM+E Chairman and CEO John
Hogan.
In this new role, Spengler will use CCM+E's array of
multiplatform assets to develop new and innovative media and advertising
opportunities in unison with CCM+E National Programming Platforms, National
Sales, Marketing and Partnership Platform and Local Sales. He will build
additional value for CCM+E marketing partners by creatively utilizing all of
the company's media and entertainment assets -- delivering enhanced ROI's with
unique solutions. In addition, Spengler will focus on advertiser and industry
trends to drive new ad products and deployment of CCM+E revenue resources.
Spengler has been a senior executive for the Interpublic
Group (IPG), a leading global advertising holding company, for nearly two
decades, most recently as Chief Executive Officer of MAGNA GLOBAL, the
strategic media investment and intelligence arm of IPG Mediabrands. In that
role, he leveraged relationships with media companies across the world to
maximize value for IPG's clients.
"Tim's experience and expertise will help us further
create and shape Clear Channel's offering of unmatched media and entertainment
assets so that they will be most valuable to advertisers and marketers looking
to reach the millions of Americans who listen to our broadcast radio stations
and iHeartRadio, watch our TV programming and attend our events every
day," said Hogan. "Working with Tom Poleman, Tim Castelli, Tom Schurr
and Matt Martin, he will help us redefine what a true 21st century media and
entertainment company looks like and can deliver for its advertising and
marketing partners."
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