It is unclear what Twitter’s time frame is for ultimately ending support for Twitter #Music, as the company is currently in the midst of revamping its music department. But sources tell AllThingsD that the app’s fate is nearly sealed.
Upon its April debut, Twitter #Music spiked in the App Store rankings, reaching the No. 6 slot in overall free app downloads. But in the months that followed it slipped quickly. Sources said that since the initial surge the app has seen “abysmal” numbers both in iTunes App Store downloads and engagement.
The scrapping of Twitter #Music, when it occurs, marks a clear misstep in the company’s online music strategy, which has lacked direction over the past year.
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