The parent company of USAToday is reporting declining revenues and lower operating income in the Q3 earnings report, according to talkingnewmedia.com.
Print revenue fell 5.9 percent in the quarter, but broadcast
fell hard, down 14.2 percent in a quarter that lacked the political advertising
that came with last year’s Presidential campaigns.
For the first nine months of the year, print advertising
revenue is down 5.3 percent, while digital is up 4 percent. Broadcast, which
was performing better before this last quarter, is down 1.9 percent for the
year,
Gracia Martore |
“In the third quarter, we continued to take steps to further
expand our digital offerings and execute across all of our media and marketing
platforms,” Gracia Martore, president and chief executive officer, said.
“We achieved a 12 percent increase in digital revenue
company-wide, which underscores our ongoing evolution into a more highly
diversified, higher margin multi-media company. In our Broadcast and Publishing
businesses, despite challenging comparisons to third quarter 2012 — which
benefited from Summer Olympic advertising, record political spending and the
significant ramp-up of our content subscription model — we performed well.
Total company-wide third quarter 2013 revenue was essentially flat, excluding
the incremental impact from Olympic and political spending last year.”
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