Cumulus Media has launched its NASH Magazine with an October
2013 the issue. The premiere issue is
available in the Atlanta
market. But mail subscriptions are
$19.97 for 12 issues per year.
According to Cumulus, NASH is to be go-to publication for a
behind-the-scenes look at all things country music.
From album reviews and exclusive interviews with the stars
and their entourages, to a candid look inside the tour buses and homes of the
genre's biggest artists, NASH will go beyond the music to bring fans a
first-hand look at the country music lifestyle, from fashion to food, travel,
fitness and more.
NASH Magazine is a publication of Modern Luxury Media, which
Cumulus purchase about a year ago.
Modern Luxury has revenues estimated to be in the $50
million range for a collection of 40 free magazines in 13 markets, according to
The NY Post.
In New York , the company
owns Manhattan
magazine as well as radio stations Talk WABC 770 AM, A/C WPLJ 95.5 FM and country
NASH 94.7 FM. Manhattan plans to move from seven times a year to 10.
Accoridng to The Post, the company is taking its first steps in an integrated
marketing push that Lewis Dickey, the chairman and CEO of Cumulus, eventually
hopes combines print into integrated ad sales with the radio stations. If it
succeeds, it will be one of the first major cross-media package deals to sell
both radio and print.
The Dickey family bought the magazine in August last year at
a fire-sale price estimated to be around $20 million and discovered the losses
were running close to $7 million.
The company is known for running an extremely tight ship.
Said one source, “He came in and cut costs and compensation plans. Everyone
complained; maybe 10 percent of the people left, but at the end of the day, it
helped the company.”
Said Dickey, “It was a troubled business, but now it is
nicely profitable,” Profit is still in the low- to mid-seven-figure range on
revenue estimated to be somewhere around $50 million.
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