The Oneida Indian Nation learned Friday that the radio ad it
had scheduled to run in Washington
this weekend as part of its national “Change the Mascot” campaign, would not
air.
A representative of CBS Radio Washington cited increased discussion around
the name as the reason for pulling the ad from two of its stations, Sports WJFK 106.5 FM The Fan and Hip Hop WPGC 95.5 FM.
“Based on the amount of on-air debate, adding paid
commercials from one side is not something that we think is beneficial for this
discussion and for our audience,” Steve Swenson, senior vice president of CBS
Radio Washington wrote in an e-mail that was provided by the Oneida Nation to
The Washington Post.
The Fan bills itself on its website as “the radio station
for D.C. sports fans. Our opinions are unbiased and unfiltered, and we never
hold back.”
The New York-based Oneida
group, which has emerged as one of the strongest forces in the name-change
push, advertised on both stations at the start of the season. The one that was
supposed to run this weekend was titled “Legacy” and questioned the one
Redskins owner Daniel Snyder would leave. Snyder defended the name in a letter
to fans last week.
Friday, Swenson confirmed that the stations would not be
running the ad this past weekend.
“The issue has been heavily debated on WJFK where we can
provide a good balance of discussion, opinions and context to the issue through
our programming,” Swenson said by e-mail. “Our audience has reacted positively
to that presentation, and we will continue to approach the situation keeping
in-line with our audiences’ expectations.”
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