Monday, September 23, 2013

The Radio Show Presentation: What’s Working at Work

New Research on Workplace Radio Listening

At one of the closing sessions Friday of the NAB/RAB Radio Show, Edison Research updated one of its original, landmark studies–the 1997 At-Work Listening study–for 2013.

Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more.

The latest study debunks the notion that listen to web radio doesn’t replace listening to traditional AM/FM listening.

Asked where the time they spend listening to internet-only radio while working is coming from, half said it mostly replaces time spent with AM/FM. By comparison, 28% said it’s replacing time spent with their own music collection and 22% said that their listening is “new listening.”

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