New Research on Workplace Radio Listening
At one of the closing sessions Friday of the NAB/RAB Radio Show, Edison Research updated one of its original, landmark studies–the 1997 At-Work Listening study–for 2013.
The latest study debunks the notion that listen to web radio doesn’t replace listening to traditional AM/FM listening.
Asked where the time they spend listening to internet-only radio while working is coming from, half said it mostly replaces time spent with AM/FM. By comparison, 28% said it’s replacing time spent with their own music collection and 22% said that their listening is “new listening.”