|Boomer & Carton|
Another TV player has entered “The Boomer and Carton Show” simulcast sweepstakes, according to Bob Raissman at the NY Daily News.
CBS Sports Network has made a serious bid to acquire the TV rights to the WFAN 660 AM / 101.9 FM morning drive-time show hosted by Norman Julius Esiason and Craig Carton, according to a CBS source. CBS owns CBSSN and WFAN.
CBSSN’s move follows the Yankees Entertainment & Sports Network making an offer to acquire simulcast rights to the show. (See original posting, Click Here). The Madison Square Garden Network is the show’s incumbent rights holder and has the contractual right to match any bid.
CBSSN’s interest in “The Boomer and Carton Show” simulcast has everything to do with network suits trying to beef up — and bring some buzz — to the programming lineup of the lightly watched national cable sports network.