Television’s official scorekeeper reports nobody in the
20-county Greater Houston area watched the Astros’ game Sunday at Cleveland , according to
David Barron at The Houston Chronicle.
The score was 9-2 in favor of the Indians on the scoreboard
and 0.0 for Comcast SportsNet Houston — the regional network owned by the
Astros, Rockets and NBC Sports Group — in the daily report compiled by the
Nielsen Co.
It was the first time in Houston , where games have been broadcast on
cable outlets since 1983, and perhaps the first time in the history of Major
League Baseball that an MLB game had no measurable viewership in its home
market.
By comparison, Nielsen reported that the Texans’ loss at Baltimore had a 23.0 rating, which equates to an average
audience of 526,553 of Houston ’s
2.28 million TV households, on KHOU (Channel 11).
On Sunday, Nielsen had reports from 581 meters in Greater
Houston. In any given quarter-hour between noon and 3 p.m. Sunday, anywhere
from 47.6 to 52.6 percent of those meters (roughly 270 to 300) were in use by
viewers watching television.
But not a single, solitary Nielsen household tuned in for as
long as a few minutes in any given quarter-hour to watch the Astros lose to the
Indians for their 105th defeat of the year.
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