Tuesday, September 24, 2013

New Low For Astros: 0.0 TV Rating

Television’s official scorekeeper reports nobody in the 20-county Greater Houston area watched the Astros’ game Sunday at Cleveland, according to David Barron at The Houston Chronicle.

The score was 9-2 in favor of the Indians on the scoreboard and 0.0 for Comcast SportsNet Houston — the regional network owned by the Astros, Rockets and NBC Sports Group — in the daily report compiled by the Nielsen Co.

It was the first time in Houston, where games have been broadcast on cable outlets since 1983, and perhaps the first time in the history of Major League Baseball that an MLB game had no measurable viewership in its home market.

By comparison, Nielsen reported that the Texans’ loss at Baltimore had a 23.0 rating, which equates to an average audience of 526,553 of Houston’s 2.28 million TV households, on KHOU (Channel 11).

On Sunday, Nielsen had reports from 581 meters in Greater Houston. In any given quarter-hour between noon and 3 p.m. Sunday, anywhere from 47.6 to 52.6 percent of those meters (roughly 270 to 300) were in use by viewers watching television.

But not a single, solitary Nielsen household tuned in for as long as a few minutes in any given quarter-hour to watch the Astros lose to the Indians for their 105th defeat of the year.

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