Triton Digital To Measure iHeartRadio

Triton Digital, a leading technology provider for the audio industry, today announced that Webcast Metrics Local, a market-specific version of Triton's national Webcast Metrics audience measurement platform, will now provide digital audio metrics for iHeartMedia.

The extensive reach of iHeartMedia’s streaming audio assets will continue to be reported in Triton’s Top 20 monthly rankers.

“Webcast Metrics is the trusted standard for streaming audio advertising transactions,” said Radha Subramanyam, President of Research and Insights at iHeartMedia. “This new reporting will showcase iHeartMedia’s digital scale at both the national and local market levels, and we believe it will have a positive impact on our ability to more fully monetize our streams.”

“We are pleased to be measuring and reporting on iHeartMedia streaming audiences,” said Rob Favre, CCO/GM Measurement & Analytics, Webcast Metrics. “The addition of this preeminent media company’s streaming audiences to Webcast Metrics Local reports will give media planners and buyers better insight into the rapidly growing online audio audience.”

Webcast Metrics uses a proprietary platform to track audience behavior and convert it to metrics that can be easily understood by stations, publishers and advertisers. It is census-based and does not rely on samples, surveys or panels, measuring actual listening without estimates. Webcast Metrics Local provides market-specific information that enables agencies and advertisers to evaluate audiences within specific markets