According to the company, the move follows a test launch of The Outlaw in March 2015 on KBFL 99.9 FM located just north of Springfield in Buffalo, Missouri.
“The format has been a tremendous success considering the limited coverage area of the signal,” said Jeff Clinkingbeard, consultant for Meyer Communications.
“People in the Ozarks are hard working with a great sense of rural values. Until The Outlaw, Country stations in the Ozarks were programmed in Hollywood and New York and feature Pop Country. Other stations featured Classic Oldies Country. Listeners have loved the fact that we are playing Southern Rock, Real Red Dirt Texas Country music.”
Both advertisers and listeners consistantly had the same feedback, “We love the station, but we wish it had a stronger signal.” Meyer Communications is solving that issue.
|KTXR 101.3 FM (100 Kw) Red=Local Coverage Area|
No word on the new format for KBFL 99.9 FM once KTXR assumes the Outlaw programming.