Roberts’ radio career spans over 20 years in programming and promotions in Milwaukee, Toledo, Wilkes-Barre, Nashville and Roanoke. He will continue to be based out of Cumulus’ corporate headquarters in Atlanta.
Mike McVay, Senior Vice President, Content and Programming for Cumulus said: "Aaron has performed beautifully in the difficult position of serving two masters. What he does impacts both art and commerce. He will work closely with both SVP, Brand Partnerships Tommy Page and myself."
Roberts said: "It’s an exciting time at Cumulus Media as we continue to develop first-in-class original on-air, digital and event content. I look forward to working closely with our tremendous partners and the entire partnerships team in Atlanta, New York, Los Angeles and Nashville.”