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Monday, February 13, 2023
When It Comes To TSL, How Is Broadcast Radio Doing?
Study: How to Make Audio Ads Most Effective
A groundbreaking audio study, conducted by Audacy, in partnership with Veritonic – the industry’s comprehensive audio research and analytics platform – concluded that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message.
Sonic branding is the single most effective way for marketers to improve brand recognition and purchase. It’s central to how we feel about and identify with brands. A sound logo that’s deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall. Sonic branding:
With the explosive growth of audio-first platforms such as podcasts, music streaming, and voice assistants, brands are increasingly communicating with consumers through voice. There’s always great debate over voice - will a female voice or male voice resonate best, young and energetic or mature and authoritative? It turns out, the most significant and consistent driver for success was multi-voice. While ultimately, the voice that works best depends on brand personality and which voices jive best with established identity and target audience – the study has found there are some tactics that show success across brands and industries (multi-voice). Ads with multiple voices increase recall by 10%.
Riverside CA Radio: Heather Froglear Promoted to KFRG Brand Manager
Audacy elevates Heather Froglear to Brand Manager of K-FROG (KFRG-FM / KXFG-FM) in Riverside. Froglear, who will continue in her role as Music Director of the station, will now oversee content strategy, talent, operations and branding for the station.
“Heather Froglear has been a champion of the K-FROG brand for three decades, and I couldn’t think of anyone more fitting to lead this station forward,” said Michael Valenzuela, Senior Vice President and Market Manager, Audacy Riverside. “Despite her years of service to this community, she still remains as one of the most active and engaging personalities in both Southern California and in country radio, and I’m thrilled to elevate her to this next chapter of her career.”
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| Heather Froglear |
For close to 30 years, Froglear has been entertaining the Southern California market weekday mornings. In addition, she is also the afternoon drive host for Seattle sister station 100.7 The Wolf Seattle (KKWF-FM), and host of Audacy’s syndicated show “90’s Country with Heather.”
📻Listeners can tune in to K-FROG (KFRG-FM / KXFG-FM) in Riverside on air and nationwide on the Audacy app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.
Derek Jeter and Alex Rodriguez Are Teammates Again
Derek Jeter is the newest member of team Fox Sports, the Yankees legend and Hall of Famer going from Marlins CEO to national baseball analyst beginning this season.
Now batting for @MLBONFOX: number 2, Derek Jeter, number 2.
— FOX Sports PR (@FOXSportsPR) February 12, 2023
Welcome to the @FOXSports family @DerekJeter! 🤝pic.twitter.com/dGBpi5EKTg
Report: ESPN Eventually to Be A Stand-Alone Streaming Service
Last week Disney had some huge news about the future of the company, including ESPN. The first news was that ESPN was being broken off into its own division away from the rest of Disney’s TV brands. The second news was that Disney does plan to offer ESPN as a direct-to-consumer streaming option, but not yet, reports Cord Cutters News.
When asked about the future of ESPN as a direct streaming service during Disney’s 1st quarter 2023 earnings call, CEO Bob Iger said, “Regarding ESPN and when we might make the shift, if you’re asking me, is the shift inevitable? The answer is yes, but I’m not going to give you any sense of when that could be, because we have to do it, obviously, at a time that really makes sense for the bottom line. And we’re just not there yet,” Bob Iger said.
'Unholy' Grammys Spark CBS, FCC Complaints
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| NY Post Composite 1/12/23 |
Sam Smith and Kim Petras’ controversial Grammys performance was slapped with a myriad of FCC complaints, reports The NY Post.
The duo sent temperatures rising while performing their chart-topping song “Unholy” during the 65th Grammy Awards. The risqué rendition saw both singers and their backup dancers clad in blood-red devil-esque costumes.
After Smith and Petras raised eyebrows with their creative choices, TMZ reported outraged viewers filed complaints against CBS and the Federal Communications Commission (FCC).
The outlet obtained 18 complaints filed with the FCC, with most of them slamming the performance for its “glorification” of Satan.
During the performance, Smith, 30, was clad in red leather and donned a hat with horns protruding from it — evoking comparisons to the devil.
The nonbinary singer, who uses they/them pronouns, rocked red high-heeled boots and leather pants, and a crimson shirt with a matching collar. Later, they wore a top hat with horns and completed the look with a cane.Meanwhile, 30-year-old Petras donned a little red dress and satanic headgear while performing in a cage surrounded by whip-wielding backup dancers.
R.I.P.: AC McCullough, Longtime WHOT-FM Morning Host
Longtime Valley radio personality AC McCullough of WHOT 101's 'AC and Kelly in the Morning' has died, according to HOT 101 General Manager Bill Kelly.
By 1975, AC was hosting the morning show, and in 1989 was joined by Kelly Stevens. “AC and Kelly in the Morning” has become synonymous with Youngstown radio.
Wake-Up Call: Chiefs Rally To Win, Mahomes MVP
.@buttkicker7 gives the @Chiefs the lead with 8 seconds left!
— NFL (@NFL) February 13, 2023
📺: #SBLVII on FOX
📱: Stream on NFL+ https://t.co/d8gBDzRt2m pic.twitter.com/zic4DWtJ0a
- A late field goal with just 8 seconds left gave the Chiefs the 38-35 lead they needed to clinch the championship.
- Patrick Mahomes passed for three touchdowns to lead his team to victory.
- Eagles quarterback Jalen Hurts ran for three touchdowns and passed for one, with over 300 yards of passing.
- The Eagles surrendered a 10-point lead, and allowed the Chiefs to roll away with a 38-35 victory in the game’s final seconds when Harrison Butker kicked a 27-yard field goal to deliver Kansas City’s second championship in four years.
- Despite being hobbled by a high ankle sprain that he re-aggravated before halftime, Mahomes proved to be too difficult of a puzzle for Eagles defensive coordinator Jonathan Gannon. He completed 21 of 27 passes for 182 yards and three touchdowns.
- The Eagles, who finished with most sacks in the NFL, failed to sack Mahomes even once.
- Eagles fans and Philly journalists on social media disagreed strongly after a holding call on cornerback James Bradberry allowed the Kansas City Chiefs to run out the clock and ultimately win by a field goal 38-35.
HOW 'BOUT THOSE @Chiefs! #SBLVII pic.twitter.com/8zK2AEXsUg
— NFL (@NFL) February 13, 2023
The ads: The Super Bowl game continued its reign as the most expensive ad real estate on TV. Some of the highlights:
- Ben Affleck and Jennifer Lopez stumped for Dunkin'.
- Rakuten brought back Alicia Silverstone as Cher from "Clueless."
- Heineken spotlights nonalcoholic beer with Paul Rudd as Ant-Man.
The anthem: Country star Chris Stapleton performed a heart-warming rendition before kickoff.
Rihanna: The halftime show featured the pop star from Barbados giving her first major public performance in years. Rihanna is pregnant with her second child, a spokeswoman for the pop star said, after the singer’s widely watched Super Bowl halftime performance on Sunday night. The news comes as a surprise for many in the music industry, who were focused on something else—whether Rihanna would announce a new concert tour or an album, following a long absence from music. The Barbadian singer had her first child, with the rapper A$AP Rocky, last year. Before Sunday's performance, some Rihanna superfans had speculated that the 34-year-old artist was focused on building her family. On Sunday night, Rihanna unleashed a cavalcade of hits during her show that reminded watchers of her formidable hold over pop music in the 21st century.
SHE’S BAAAACK 👑 @Rihanna #AppleMusicHalftime pic.twitter.com/rH2G9r2RSc
— NFL (@NFL) February 13, 2023
The 13-minute performance, which began shortly before 8:30 p.m. ET, saw the singer, dressed all in red, standing on an elevated central platform, flanked by white-clad dancers on other platforms. Songs performed included “Diamonds,” “We Found Love” and Jay-Z’s “Run This Town,” on which she is a featured artist.
Timelapse footage shows the load in and load out of the stage before and after Rihanna’s performance at the Super Bowl halftime show.
— ABC News (@ABC) February 13, 2023
The star's rep confirmed after the game that the singer is pregnant with her second child. https://t.co/DNDIT2S9Cx pic.twitter.com/HvqDCaNFlU
➤U-S KOs 4TH FLYING OBJECT: The U.S. shot down a fourth flying object Sunday afternoon at 20,000 feet above Lake Huron, the Pentagon said, underscoring heightened concerns over North American airspace after a suspected Chinese spy balloon was found traversing the U.S. An F-16 jet fighter shot down the object on orders of President Biden at 2:42 p.m., the Pentagon said, using the same kind of missile used in the previous three shootdowns, an AIM-9X Sidewinder. The U.S. wasn’t tracking other objects as of Sunday night, said Air Force Gen. Glen VanHerck, commander of U.S. Northern Command and North American Aerospace Defense Command, said at a news conference late Sunday. The U.S. Coast Guard is searching for the object, which was shot down over Michigan but appeared to land in Canadian waters, officials said.
US on ‘heightened alert,’ increasing scrutiny of airspace after downing ‘unidentified object’ over Lake Huron https://t.co/QrjVQImXEI
— Fox News (@FoxNews) February 13, 2023
Pentagon officials said none of the objects shot down appeared to pose a military threat, but that officials couldn’t rule out additional takedowns of unidentified objects in U.S. airspace. The U.S. shot down the object out of “an abundance of caution,” Melissa Dalton, assistant secretary of defense for homeland defense and hemispheric affairs, said during a news conference late Sunday.
Cord-Cutting Spiked 60% in 2022
The Walt Disney Co. revealed that Hulu Plus Live TV added 100,000 customers in the fourth quarter, giving the virtual MVPD 200,000 total customer additions for the year.
That marked a narrow growth decline, compared to the live streaming service's 300,000 customer additions the year before, according to NextTV.
With that, the five biggest U.S. pay TV operators still publicly reporting subscriber counts reported customer losses of 3.913 million in 2022, a 60% uptick over 2021, when these companies lost 2.320 customers.
Meanwhile, Dish's vMVPD, Sling TV, lost 146,000 customers in 2022 vs. a narrow gain of 12,000 in 2021.
Report: Conservatives Hopes Supreme Court Revisits Sullivan Verdict
Florida Ron DeSantis is the latest figure, and among the most influential, to join a growing list of Republicans calling on the court to revisit the 1964 ruling, known as The New York Times Company v. Sullivan.
The NYTimes reports the decision set a higher bar for defamation lawsuits involving public figures, and for years it was viewed as sacrosanct. That standard has empowered journalists to investigate and criticize public figures without fear that an unintentional error will result in crippling financial penalties.
But emboldened by the Supreme Court’s recent willingness to overturn longstanding precedent, conservative lawyers, judges, legal scholars and politicians have been leading a charge to review the decision and either narrow it or overturn it entirely.
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| DeSantis |
“How did it get to be this doctrine that has had really profound effects on society?” he said at the event, which featured two libel lawyers known for suing news organizations and a conservative scholar who recently published an essay titled “Overturn New York Times v. Sullivan.”
Under Sullivan, public figures who sue for defamation must show not only that a report contained false and damaging information, but also that its publisher acted with “actual malice” by knowing that the report was false or by recklessly disregarding the truth.
The precedent applies not only to mainstream media organizations, but also individuals, companies, partisan websites and podcasters that could face far greater exposure to defamation lawsuits if the standard of proof were lowered.
L-A Radio: For Valentine's Week..Love Is On The Air
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| L-A Times Composite |
Art Laboe, who died last October, had his impact on the radio industry with dozens of dedication shows that cropped up after he first went on air in the 1940s. The trend peaked in the 1980s, when quite a few popular shows started broadcasting, but dedications can still be heard across the country every night.
February 13 Radio History
➦In 1914...the American Society of Composers, Authors and Publishers (known as ASCAP) was formed in New York City. The society was founded to protect the copyrighted musical compositions of its members. A rival performing rights organization, Broadcast Music Incorporated (BMI), was formed in 1939.
| Tennessee Ernie Ford |
➦In 1919...Singer Tennessee Ernie Ford was born in Bristol, Tenn. He began his career as a radio announcer at hometown station WOPI, and continued after WWII at stations in San Bernardino & Pasadena. He joined Cliffie Stone’s Dinner Bell Roundup on KXLA radio, and his Hometown Jamboree TV show. In 1950 he had his first crossover song hit with Kay Starr, I”ll Never Be Free. His big smash five years later was Sixteen Tons, which propelled him to a six year prime time show on NBC TV. He has three stars on the Hollywood Walk of fame, for records, television, and radio.
A First Lieutenant, he served in the United States Army Air Corps in World War II as the bombardier on a B-29 Superfortress flying missions over Japan.
After the war, Ford worked at radio stations in San Bernardino and Pasadena, California. At KFXM, in San Bernardino, Ford was hired as a radio announcer. He was assigned to host an early morning country music disc jockey program, Bar Nothin' Ranch Time. To differentiate himself, he created the personality of "Tennessee Ernie", a wild, madcap, exaggerated hillbilly. He became popular in the area and was soon hired away by Pasadena's KXLA radio.
At KXLA, Ford continued doing the same show and also joined the cast of Cliffie Stone's popular live KXLA country show Dinner Bell Roundup as a vocalist while still doing the early morning broadcast. Cliffie Stone, a part-time talent scout for Capitol Records, brought him to the attention of the label. In 1949, while still doing his morning show, he signed a contract with Capitol. He became a local TV star as the star of Stone's popular Southern California Hometown Jamboree show. RadiOzark produced 260 15-minute episodes of The Tennessee Ernie Show on transcription disks.
He released almost 50 country singles through the early 1950s, several of which made the charts.
Ford eventually ended his KXLA morning show and in the early 1950s. He became a household name in the U.S., largely as a result of his portrayal in 1954 of the 'country bumpkin', "Cousin Ernie", on three episodes of I Love Lucy. His big hit in 1955 was Sixteen Tons, which propelled him to a six year prime time show on NBC TV. He has three stars on the Hollywood Walk of fame, for records, television, and radio.
A heavy drinker off stage, Ernie died of increasing liver problems Oct. 17 1991 at age 72.
➦In 1919...Early radio singer Joan Edwards was born in New York City (died at age 62 from an apparent heart attack August 27, 1981). She was perhaps best known for her work on the radio version of Your Hit Parade. She also was a vocalist for Paul Whiteman and His Orchestra.
Edwards' early appearances on radio came "via small stations in New York City."Her first network appearance was on Fred Allen's program.
Beginning March 3, 1941, Edwards had her own program, Girl About Town, on CBS. The 15-minute show was broadcast Wednesdays and Fridays at 10:30 p.m. Eastern time. Although her singing was featured, she played the piano for one song in each episode.
In December 1941, Edwards was selected as the new female soloist on Your Hit Parade. Three years later, an article in Tune In magazine observed, "Joan Edwards sets something of a record, lasting through the regimes of three male singers -- Barry Wood, Frank Sinatra, Lawrence Tibbett -- in a three-year period."
Her tenure on the program eventually reached five years, and the list of male singers' names grew to include Dick Todd and Johnny Mercer. She was dropped from Your Hit Parade in 1947 when the sponsor, American Tobacco Company, changed format, using guest stars rather than regular soloists.
On March 3, 1952, Edwards began a morning disc jockey program on WCBS-AM in New York City
➦In 1934...WNEW 1130 AM NYC Signed on
The station's origins go back to 1922 as WAAM and 1925 as WODA. A radio institution throughout the majority of the 20th century, WNEW was known for its music selection as well as its staff of radio personalities including Martin Block, Dee Finch, Gene Rayburn, Gene Klaven, Ted Brown and William B. Williams. WNEW is credited with pioneering the role of the disc jockey, as well as for developing the modern morning radio show format and debuting the first all-night radio show. In addition to its music and entertainment programming, WNEW featured an award-winning news desk and became "the voice of New York sports" for its coverage of New York Giants football games. After years of declining ratings and management changes in the 1980s, WNEW was purchased by Bloomberg L.P. in 1992 and changed call letters to WBBR.

















