NBC’s “Today” beat ABC’s “Good Morning America” in both total viewers and adults 25-54 for the week of Aug. 31, extending its lead in the broadcast morning race heading into September.
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| Ratings Graphic Courtesy of RoadMN |
The competitive pattern in late summer has been consistent even when the total-viewer gap is small. “Today” has been the more reliable leader among adults 25-54, the demo that drives most national morning-show ad sales.