NFL Commissioner Roger Goodell said the league is evaluating whether to rework its media packages for the next rights cycle as viewing habits shift toward streaming, speaking in Melbourne, Australia, ahead of Thursday night’s Rams-49ers game.
Goodell did not say whether the NFL will use an opt-out it can trigger after the 2029-30 season. He said the option is valuable because it lets the league assess the media landscape and decide what is best for fans and clubs.
NFL Commissioner Roger Goodell says league could rework TV packages in next media deal https://t.co/FtmleQrRid
— CNBC (@CNBC) September 10, 2026
“One of the things we’re doing as a league is talking to our partners, talking to future partners, potential partners … and evaluating, should we repackage our current packages? Should we think differently about where we go with those things?” Goodell said.
He said one thing will not change: 100% of NFL games will remain available on local broadcast television.
This season’s NFL game distributors include CBS, Fox, ESPN, ABC, NBC, Peacock, Prime Video, Netflix and NFL Network. Out-of-market Sunday afternoon games require NFL Sunday Ticket, which costs $240 for the season for new subscribers, payable as $30 a month over eight months. Returning subscribers pay significantly more if they buy it bundled with YouTube TV or as a standalone product.