 |
| NFL Logo History |
NFL flagship radio stations saw sharp listening spikes on Opening Sunday, with post-game audiences rising most.
Local stations carrying live coverage of 12 NFL teams recorded an average 60% jump in overall Sunday audience share compared with prior weeks, according to real-time connected-car data analyzed by the DTS AutoStage Broadcaster Portal for Sept. 13, 2026.
Pre-game listening rose an average 111% heading into kickoff. After the final play, listening climbed an average 152% as drivers stayed with highlights, locker-room reaction, and analysis.
Looking at the aggregated audience trends across 12 NFL teams’ local flagship radio stations, Opening Sunday game listening delivered significant lifts across every key metric:
- Sunday share surge: Flagship stations experienced about an average 60% increase in overall Sunday audience share compared to previous weeks.
- Pre-game build-up: Fans tuned in early, driving an average 111% audience increase heading into kickoff.
- Post-game loyalty: Listening didn’t stop at the completion of the final play. Stations saw an average 152% increase after the game as drivers stayed tuned for highlights, locker-room reactions, and post-game analysis.