Tim Dukes Joins Collective Heads as Partner

Tim Dukes Joins Collective Heads as PartnerCollective Heads, a media consulting, fractional management and marketing firm, announced Tuesday that Tim Dukes, former president of Hope Media Group and a longtime Christian radio executive, has joined the company as a partner.

Dukes will work with stations and organizations seeking growth in audience, impact and revenue, drawing on more than three decades in radio programming, operations and faith-based media. His addition expands Collective Heads’ bench of programming, management and marketing expertise, particularly in Contemporary Christian radio.Dukes most recently served as president of Hope Media Group after becoming the company’s chief operating officer in 2022, following Way Media’s merger with Hope Media Group. 

Tim Dukes

He had been Way Media’s COO and interim CEO beginning in 2021. He entered Christian radio in 2015 as general manager of WayFM when the Contemporary Christian station launched in Dallas-Fort Worth, later overseeing stations in Tennessee, Alabama, Kentucky and Indiana. From 2011 to 2015, he was chief operating officer of the Halftime Institute, a faith-based nonprofit in Dallas.Before that, Dukes spent 24 years in programming and on-air roles at major-market stations including The Loop in Chicago, 96rock in Atlanta, KGB and KIOZ in San Diego, WEBN in Cincinnati, The Power Pig in Tampa and Y107 in Nashville.

“I’m honored to join the group at Collective Heads, who are among the best programmers I’ve collaborated with and competed against in my 30-plus-year management career,” Dukes said. “Given my Contemporary Christian experience these last 11 years, it will be a great joy to continue working with people in that format so they can also benefit from the tremendous think tank of Tim Richards, Jimmy Steal, Jim Lawson and Joe Lindsay to advance their stations in reach, impact and revenue.”

Tim Richards, founder and managing partner of Collective Heads, said: “We are beyond excited to have Tim join the Collective Heads team. I’ve known him for decades and have admired his career for as long as I’ve been in the business. He is a world-class executive, programmer, marketer and, most importantly, a great person. The strength of the collective is the many skill sets we all bring to the table, and Tim joining this team dramatically elevates every aspect of our endeavor.”