Phil Becker Named VP/Audience & Content Growth at CMG

Phil Becker will join Cox Media Group as Vice President of Audience & Content Growth, a newly created position, starting Monday, July 20.

In the role, Becker will lead audience growth strategy for CMG’s Radio division across broadcast, streaming, podcasting, social media, and emerging platforms. He will collaborate with programming leaders and market managers to expand audience reach, strengthen content performance, elevate on-air talent, and accelerate multi-platform growth, the company announced Tuesday.

“Phil brings a strong and unique combination of audience expertise, content leadership, and a passion for developing talent,” said CMG Radio President Rob Babin. “His experience and audience-first approach will help strengthen our brands and position CMG Radio for continued growth.”

Phil Becker

Becker said he is excited to return to the company. “CMG Radio has outstanding brands in tremendous markets. I’m excited to join Rob and the team to build on that success; deepen audience connections across platforms; and create remarkable content that matters to listeners, viewers, followers and fans.”

Becker most recently served as Executive VP of Content for the former Alpha Media. He has held roles at a wide range of radio broadcasting companies since beginning his career in 1994 as Production Director at Mid-West Family Broadcasting’s WSJM-FM in Benton Harbor, Michigan.

He previously worked at CMG from 2003 to 2006 as a Program Director and on-air personality. Becker joined Alpha Media in June 2014 after co-founding and serving as General Manager of the former Oasis Radio Group.

In recent years, Becker has gained national attention for his pioneering use of artificial intelligence in on-air content, most notably “AI Ashley” — a synthetic voice version of midday host Ashley Elzinga — created with Futuri Media’s Radio GPT software at KRFF “Live 95.5” in Portland, Oregon.