ESPN generated its most-watched first half of the year in more than a decade as fans consumed a combined 288B minutes of sports content across ESPN and ESPN on ABC during Nielsen’s first half 2026 calendar period.
The total represents a 13% increase versus the same period last year and marks the strongest first-half performance since 2012. The momentum extended across multiple categories, including double-digit audience growth, in addition to the increased consumption figures.ESPN on ABC:
- Best first half since 2006, the last year ABC aired the Super Bowl, with 78B minutes, up 16% YOY.
- ESPN Average Minute Audience: 800K, up 12% YOY and ESPN’s best first half since 2016.
- ESPN in primetime: 2.1M average viewers, the best since 2012, and up from 1.9M average for the first half of 2025.
- Sports Minutes Watched: ESPN ranked first of any individual network with 19% of sports minutes watched in the first half of 2026, just ahead of NBC’s 18%. ESPN’s networks accounted for an industry-leading 32% of all sports viewing during the period.
Please Note: All metrics are based on Nielsen Big Data + Panel. Nielsen’s Q1 + Q2 date range is December 29, 2025, to June 28, 2026. All comparisons are inclusive of Nielsen’s defined Q1 and Q2 in past years.
