Thursday, June 19, 2025

LA Radio: Classic Rock KLOS Leaps Into Top 10


In May 2025, Meruelo Media’s Classic Rock station 95.5 KLOS in Los Angeles achieved a 4.1 share in the Nielsen Audio ratings for listeners aged 6+, marking its highest performance since Fall 1991. 

This significant milestone was highlighted by the station’s strong programming and strategic investments in understanding Southern California’s rock audience preferences. The morning show, Heidi & Frank, led the ratings, securing the #1 spot for Adults 25-54 and #2 overall for listeners 6+ in its time slot. 

The new afternoon host, Nik Carter, also performed well, placing second in his time slot for Men 25-54. Meruelo Media’s President, Tomas Trujillo, and Vice President of Programming, Pio Ferro, credited the success to the team’s dedication and KLOS’s legacy as a premier rock station. 

The station’s evolved music selection, blending classic rock with tracks from the ‘80s, ‘90s, and beyond, contributed to its broad appeal.

Los Angeles May '25 PPM 6+

Heidi & Frank is hosted by Heidi Hamilton and Frank Kramer. Airing weekdays from 6 AM to 10 AM, the show is known for its humorous, unfiltered banter, engaging discussions, and strong connection with listeners. The hosts cover a mix of pop culture, personal anecdotes, and current events, often with a comedic edge, while incorporating classic rock music that aligns with KLOS’s format.
 
The show’s success stems from the chemistry between Heidi and Frank, who have been broadcasting together for over two decades, starting at KLSX in Los Angeles. Their loyal fanbase, dubbed “The Heidi & Frank Army,” appreciates their authenticity and interactive segments.