FBN's Kudlow & Varney Most-Watched Business In July

FOX Business Network (FBN)’s market open and close programs Kudlow (weekdays, 4 PM/ET) and Varney & Co. (weekdays, 9 AM – 12 PM/ET) dominated all of business news with viewers for the month of July. 

The network also notched seven of the top 15 business news programs, according to Nielsen Media Research. Year-over-year, FBN saw double-digit gains across the board in primetime, securing its most-watched month since November 2020 in the primetime (8-11 PM/ET), while CNBC saw double-digit declines.

Leading the month of July as business news’ highest-rated program, FBN’s post-market show Kudlow, helmed by Larry Kudlow, delivered 258,000 total viewers, a 51% advantage over CNBC’s 171,000 viewers. This marked the 22nd consecutive month that Kudlow has outpaced CNBC’s Closing Bell. FBN’s signature market-open program Varney & Co., hosted by Stuart Varney, placed second in the business program ranker with 221,000 viewers, outperforming CNBC’s Squawk on the Street for the 17th consecutive month with a 15% advantage.

Kicking off the day with pre-market coverage, Maria Bartiromo’s Mornings with Maria (weekdays, 6-9 AM/ET) bested CNBC’s Squawk Box in the critical 6AM/ET pre-market hour. CAVUTO: Coast to Coast with Neil Cavuto (weekdays, 12 PM/ET; 138,000 P2+), The Big Money Show (weekdays, 1 PM/ET; 122,000 P2+), Making Money with Charles Payne (weekdays 2 PM/ET; 139,000 P2+), and The Evening Edit with Elizabeth MacDonald (weekdays 6 PM/ET; 147,000 P2+) and The Claman Countdown (weekdays, 3 PM/ET; 151,000 P2+) all placed among the top 15 shows on business television with total viewers.

Rounding out the month, FBN’s Business Day programming (9:30 AM-5 PM/ET) drew in 179,000 total viewers and 14,000 viewers in the 25-54 demo, while the network’s Market Hours programming (9 AM-4 PM/ET) netted 171,000 total viewers and 13,000 viewers in the A25-54 demo. Notably, FBN’s primetime programming (8-11 PM/ET), FBN Prime, saw double and double-digit year-over-year growth averaging 103,000 viewers, while CNBC saw double digit declines year-over-year. Meanwhile, American Built (Mondays, 8 PM/ET) continues to attract the most affluent audience in cable news with A25-54 this year with viewer’s median income averaging $195,400. In the month of July, FBN had four of the top ten shows in cable news with median income in the 25-54 demo.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.