Cumulus Media announces the launch of the seventh installment of its exclusive audio series, Your Music First, featuring three-time GRAMMY-winning Country duo Dan + Shay’s brand new single, “Save Me The Trouble.”
The multi-part series will air over the next four weeks across Cumulus Media’s Country stations nationwide and will include Dan + Shay’s personal insights into how they made the single and how they have grown as people after 10 years in Country music. The audio series reveals behind-the-scenes stories and personal insights into newly released music from music’s most exciting stars and brings additional dimension to the new music. The Dan + Shay campaign on Cumulus Media’s Country stations follows Your Music First Country campaigns featuring new singles from Thomas Rhett, Darius Rucker, and Lainey Wilson.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “’Save Me The Trouble’ by Dan + Shay is the perfect song for Cumulus’ next Your Music First campaign at Country radio. The song features a soul-stirring melody and some of the strongest harmonies in modern Country. Shay’s vocals, Dan’s production, and world-class songwriting combine to create an incredible musical moment. I thank our partners at Warner Music Nashville for this collaboration of music and exclusive artist content to bring this song to our fans in a powerful way.”
Kristen Williams, SVP, Radio, Warner Music Nashville, commented: “Dan + Shay’s new album Bigger Houses is an absolute masterpiece of down-home truths set against larger-than-life music. Their new single ‘Save Me The Trouble’ has the explosive passion of a live performance, and it is already translating to listeners. The track has earned them the biggest add day of their careers, not to mention the biggest add day for any country single released this year. We are incredibly grateful that Cumulus has recognized its magnitude and selected it for the Your Music First campaign.”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats.
The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,” Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” and Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine.”
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