Elon Musk said on Friday monthly users of social media platform X, formerly known as Twitter, reached a "new high" and shared a graph that showed the latest count as over 540 million.
Musk's post on X about the user figures comes as the company goes through organizational changes and looks to boost advertising revenue which has dropped in the recent month, reports Reuters.
It is also the latest in a series of comments from X's executives claiming strong traction in usage, after Meta Platforms launched a direct competing platform called Threads on July 5.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk's purchase of the firm in October. Musk posted in November that X had 259.4 million daily active users.
Twitter added 1.6M daily active users this past week, another all-time high pic.twitter.com/Si3cRYnvyD
— Elon Musk (@elonmusk) November 22, 2022
Since taking over, Musk has swiftly moved through a number of product and organizational changes. The company rolled out the verified blue tick as a paid service and has started sharing a cut of the ad sales with select content creators on the platform.
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