A new primetime lineup is already paying off for Fox News, posting improvements across the board in total viewership and the key cable demographic among adults 25-54.
As expected, Fox News also improved in demo viewers, landing 202,000 adults 25-54 and marking a 23% increase from the period before the change, during which Fox News’ averaged 164,000 demo viewers.
Compared to the week before the changes — in which the network had 1.78 million average primetime viewers — Fox’s new lineup saw a 20% increase in total viewership during the primetime programming. As for the demo, Fox News primetime nabbed a 27% increase in viewership across the all-important age range, which sat at 159,000 adults 25-54 the week before the lineup debut.
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| Graphic Courtesy of RoadMN |
The week also included a town hall with former President and 2024 candidate Donald Trump, hosted by Sean Hannity on July 18 during his 9 p.m. hour show. The event drew 2.85 million total viewers, making it Fox’s most-watched town hall of the 2024 presidential election cycle. On the second day of the shifted schedule, the network saw a 40% gain in the 7-11 p.m. ET demo compared to night one. It’s important to note that the Trump event undoubtedly boosted this week’s ratings.
Fox News is now considering their primetime hours to be from 7 p.m. ET to 11 p.m. ET to include Laura Ingraham’s “The Ingraham Angle,” which airs daily during the 7 p.m. hour. According to Nielsen, however, primetime is still measured in accordance with the 8-11 p.m. ET hours.
“The Ingraham Angle” was the only hour of Fox’s primetime schedule that did not make overall improvements, seeing a 3% decrease in total viewership, grabbing 1.89 million average viewers compared to 1.96 million the previous period.
Watters’ new 8 p.m. home saw the largest increase during debut week, nabbing an average of 2.32 million total viewers, up 50% from the months following Tucker Carlson’s departure from the network.
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