The reshuffled Fox News primetime lineup did exactly what the organization’s powers-that-be thought and hoped it would do: Boost Nielsen ratings.
TV Newser reports FNC averaged more than 1.86 million primetime viewers for the week of July 17, per live plus same day data from Nielsen. That’s the largest average audience on basic cable and +26% from the week prior (July 10, 2023). The network also averaged 181,000 A25-54 viewers in primetime, No. 6 on basic cable and a solid +39% from the week prior.
In terms of total day viewing, Fox’s week-to-week gains weren’t quite as significant. The network averaged 1.12 million total viewers, still No. 1 on all of basic cable for the 29th consecutive week, and +4% from the week prior. Additionally, Fox News averaged 128,000 A25-54 in total day, No. 3 among basic cable networks and +7% from the week prior.
MSNBC took the No. 2 spot in total primetime viewers this past week (up one spot from the week before), averaging a total of 1.2 million viewers in the daypart. That happens to be +2% from the week before. In addition, MSNBC averaged 121,000 A25-54 viewers in primetime, which is +15% from the previous week and No. 19 on basic cable.
Rounding out the top 10 most-watched networks in primetime were History (660,000 viewers), TLC (631,000), USA Network (608,000), Discovery Channel (567,000), and TBS (553,000).
On a 24-hour basis, Fox News extended its winning streak to 29 weeks with an average of 1.1 million viewers. MSNBC was a distant second with 779,000 viewers, followed by Hallmark Channel (475,000), USA Network (441,000), and CNN (426,000).
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| Graphics Courtesy of RoadMN |
The Five remains the No. 1 show on cable news for the 12th consecutive week, averaging 2.62 million total viewers at 5 p.m. for the week of July 17.
Fox News had seven of the 10 most-watched cable news shows of the week, including each of the top five.
📺BROADCAST EVENING NEWS
The no. 1 program on all of U.S. television is @ABCWorldNews w/ @DavidMuir ― no. 1 newscast, leading in Total Viewers, Adults 25-54 & Adults 18-49, posting increases across the board week to week & widening lead over NBC year to year in Total Viewers
— ABC News PR (@ABCNewsPR) July 25, 2023
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