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| USAToday Screenshot 4/28/21 |
Content on USA Today’s main digital news site has always been free. No longer, according to Rick Edmonds at Poynter.org. Earlier this month, Gannett’s flagship national paper quietly started to put some of its premium stories behind a paywall.
Those interested in reading further are asked to sign up for a digital-only subscription at $4.99 a month.
USA Today published a short note to potential digital subscribers, but Gannett otherwise has not announced the pivot to paid digital. A spokesperson described the offering as a test but said the company would not be willing to discuss business details until later this quarter.
However the design of the initiative is evident just looking at the site.
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