Monthly average revenue per subscriber paying for the company’s social entertainment services fell 13% in the first quarter ended March 31. These services include karaoke platform “WeSing” and “Kugou Live”, where users live-stream music performances and concerts.
However, the number of paying users in the segment surged 18.5% to 12.8 million.
Tencent Music, controlled by Chinese tech giant Tencent Holdings, gets nearly three quarters of its revenue from this business, unlike peers including Spotify who make most of their money from music subscriptions.
Growth is picking up in the second quarter even as monthly average user numbers may normalize with people heading back to work and having less leisure time, Chief Strategy Officer Tony Yip said on a post-earnings conference call on Tuesday.
“We strongly believe the worst is behind us, and we do expect the growth rate to recover in Q2,” he said.
Tencent Music, which had warned of soft first-quarter sales in March, said revenue in the period rose about 10% to 6.31 billion yuan ($889 million). Analysts expected 6.33 billion yuan.
Paying subscribers of Tencent Music’s online music service jumped 50% to 42.7 million in the March quarter, and monthly average revenue per paying user jumped 13%.
“We have seen some behavioural changes during the lockdown and observed an increasing number of users listening to music with home appliances, especially TVs and smart devices,” Chief Executive Cussion Pang said.
Only 10% of its music is behind pay-wall, but Tencent Music said it expects to hike the volume to 20% by the year-end.
Spotify’s paid music subscribers surged to 130 million in the first quarter. Spotify is also a stakeholder in Tencent Music.
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