The main subject in the video is Judy Mikovits, a discredited former medical researcher who is against vaccines, who claimed the virus was engineered to increase vaccination rates and she alleged wearing face masks are actually harmful. These suggestions are unproven, but that didn't impact the popularity of this clip.
According to Buzzsumo, a digital tool that collects social engagement data, the 26-minute video was posted multiple times on Facebook and collected millions of interactions in the form of comments or "likes." Those linked to to the YouTube video of the movie, which was viewed millions of times there. Facebook has taken it down from its site.
"Suggesting that wearing a mask can make you sick could lead to imminent harm, so we're removing the video," a Facebook spokesperson told CBS News in a statement. Wearing masks or face-covering cloths to slow the spread of coronavirus is recommended by the Centers for Disease Control and Prevention (CDC) to help slow the spread of the virus.
YouTube and video platform Vimeo have also followed suit.
Twitter said it's blocking hashtags and search related to the video that include #Plandemic, #PlagueOfCorruption, and #Plandemicmovie. In a tweet with an interview, Mikovits urged President Trump to end the lockdown and stop requiring people to wear masks. That video is not currently in violation of the COVID-19 misinformation policy, according to Twitter.
Viral coronavirus conspiracy video that "could lead to imminent harm" yanked from Facebook and YouTube https://t.co/0GHwhOnteZ pic.twitter.com/VoED9dzPIE— CBS News (@CBSNews) May 10, 2020
Mikki Willis, the filmmaker behind Plandemic, told CBS News partner CNET in an email that he doesn't plan to appeal the takedowns of the videos, but added that he was "working on a strategy to bypass the gatekeepers." As part of that effort, the movie's website encourages people to download the video and upload it themselves.
Removing the video completely has proven to be a challenge. A CBS News search has found the video uploaded under variations of the title on YouTube.
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