He's been on the air at WWRZ since 1998. Michaels will continue to host the Big Max Morning Show in addition to being the new Program Director.
"I'm thankful to Hall Communications for their faith and trust in me to help this family owned company continue to grow," said Michaels.
"Eric's creativity and ability to tell a story are second to none," added Hall VP/Programing Bob Walker. "As the MAX PD, Eric will bring that same sense of fun to every aspect of the radio station."
"Eric has been a driving force in WWRZ's incredible growth over the years," said Hall VP/General Manager Nancy Cattarius. "We look forward to Eric taking Max to new heights."