Sun Broadcast Group Adds Nielsen Media Impact

Nielsen has announced that Sun Broadcast Group has expanded its relationship to license Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.

Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency and duplication using advanced audience segments. Nielsen Media Impact will enable Sun Broadcast Group to demonstrate the value that its unique audiences bring to an advertiser’s media plan and illustrate radio’s incremental reach.

“With Nielsen Media Impact, we can show advertisers the effect on overall campaign reach and frequency when money is moved between media,” said Jay Bailey, President and Founder, Sun Broadcast Group. “As we continue to expand our footprint to better serve our affiliates, advertisers and partners across the country, the usage of Nielsen Media Impact will have a vital part in evaluating the efficiency of our plans and demonstrating the true value of radio in driving sales.”

“We are pleased to welcome Sun Broadcast Group as a subscriber to Nielsen Media Impact,” said Brad Kelly, Managing Director, Nielsen Audio. “The media landscape is evolving quickly. Cross-platform planning and buying are becoming ‘table stakes’ with big advertisers. Equipped with this powerful new Nielsen solution, Sun Broadcast Group will be using real data to effectively demonstrate how its radio assets can supplement and amplify the effectiveness of TV ad campaigns.”