NFL Cowboy's Brand Boss To Share Strategies

Charlotte Jones Anderson, Dallas Cowboys executive vice president and chief brand officer, will share strategies for building a world class brand around the customer experience in a Radio Show feature session, Thursday, September 26. The Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-27 in Dallas, Texas.

Anderson oversees all business operations, strategies and applications surrounding the Dallas Cowboys’ brand marketing, fan engagement, stadium design and community relations. She was critical in the strategic design and overall presentation of the renowned AT&T Stadium, which has hosted Super Bowl XLV, the 2010 NBA All-Star Game and the Academy of Country Music Awards, among other events.

Charlotte Jones Anderson

The Radio Show feature session will detail her success in building a major brand that goes beyond the ordinary scope to engage consumers of architecture, engineering, art and fashion in addition to the game of football. Anderson will discuss how she has met challenges in her industry with innovative and versatile approaches throughout her 30 years in the NFL with the world’s most valuable sports franchise.

“Being relevant in today’s multi-platform world is critically important to radio and the advertisers we serve,” said Dan Bennett, Radio Show Steering Committee member and regional VP, Cumulus Radio Group, Dallas/Houston. “Having been in Dallas for the past 35 years, I have seen first-hand what a dynamic talent and innovator Ms. Anderson is. Hearing her perspective on building great brands should be a must for every attendee.”

Anderson was named Chairman of the NFL Foundation in 2012 where she is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this position and is the first female executive in history to lead a major professional sports league charitable foundation. She also serves on the NFL Conduct Committee, NFL Health and Safety Committee, NFL Legalized Sports Betting Committee and is president of the Dallas Cowboys Cheerleaders.