For the first time since 2016, Madison has a liberal talk-radio station. TALK 92.7 FM via WTTN 1580 AM and Translator W224EG 92.7 FM went live Saturday.
According to madison.com, longtime Wisconsin liberal radio host Mike Crute co-hosts the daily program that will anchor the new station’s lineup, “The Devil’s Advocates Radio Show.” He also runs the entity that will oversee its programming.
In launching TALK 92.7, Crute is betting the left-leaning politics and high political engagement in the Madison area will make for a winning market for liberal talk radio, a format that — unlike its conservative counterpart — has struggled to gain traction outside of the nation’s largest metro areas.
The last liberal talk-radio station in Madison was The Mic 92.1, which featured “The Devil’s Advocates” and other shows before switching formats just after the 2016 election.
“Madison is the best liberal talk-radio market in the nation,” Crute said.
TALK 92.7 FM will partner with two other Crute-run stations, WRRD-1510 AM Waukesha/Milwaukee to create a combined listener market he estimates covers two-thirds of the Democratic voters in Wisconsin.
The lineup also includes nationally syndicated programs such as “The Stephanie Miller Show” and “The Thom Hartmann Program.”
No comments:
Post a Comment