The latest RTDNA/Lawrence Herbert School of Communication at Hofstra University newsroom survey, conducted for the past 25 years by Emeritus Distinguished Professor Bob Papper, shows that local news directors believe in the importance of local news and the unique position of local broadcasters to provide news and information the community needs.
88.1% of TV news directors say their companies are optimistic about the future of local TV, and 81.2% are personally optimistic about the future of local news.
In radio, 80% of news directors’ stations are positive about radio’s future, and 76.3% are personally optimistic about local radio news’s future, including 82.2% of public radio news directors.
Survey respondents cite continued high levels of trust in local news, even as trust in media overall declines, and the opportunity to innovate thanks to new technology as reasons to be optimistic about local news.
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