Nine days after Facebook chief executive Mark Zuckerberg dismissed as “crazy” the idea that fake news on his company’s social network played a key role in the U.S. election, President Barack Obama pulled the youthful tech billionaire aside and delivered what he hoped would be a wake-up call, according to a report in Sunday's Washington Post.
Two months before Trump’s inauguration, Obama made a personal appeal to Zuckerberg to take the threat of fake news and political disinformation seriously. Unless Facebook and the government did more to address the threat, Obama warned, it would only get worse in the next presidential race.
Zuckerberg acknowledged the problem posed by fake news. But he told Obama that those messages weren’t widespread on Facebook and that there was no easy remedy, according to people briefed on the exchange, who spoke on the condition of anonymity to share details of a private conversation.
Like the U.S. government, Facebook didn’t foresee the wave of disinformation that was coming and the political pressure that followed. The company then grappled with a series of hard choices designed to shore up its own systems without impinging on free discourse for its users around the world.
One outcome of those efforts was Zuckerberg’s admission on Thursday that Facebook had indeed been manipulated and that the company would now turn over to Congress more than 3,000 politically themed advertisements that were bought by suspected Russian operatives.
Some critics say Facebook dragged its feet and is acting only now because of outside political pressure.
“There’s been a systematic failure of responsibility” on Facebook’s part, said Zeynep Tufekci, as associate professor at the University of North Carolina at Chapel Hill who studies social media companies’ impact on society and governments. “It’s rooted in their overconfidence that they know best, their naivete about how the world works, their extensive effort to avoid oversight, and their business model of having very few employees so that no one is minding the store.”
Facebook says it responded appropriately.
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